Web marketing strategies for hotels and B & Bs

Web marketing strategies for hotels and B & Bs

Do you want to make your hotel, b & b or tourist village known? Here are the tips and strategies to be implemented through local marketing.

Anyone who has a hotel, bed and breakfast, tourist resort or any other accommodation facility should take advantage of the advantages guaranteed by Web Marketing applied to tourism. In this guide dedicated to the specific area of Web Marketing for hotels , we will discover the best tips and best strategies to be put into practice locally to attract new customers.

The best Web Marketing strategies for hotels

Managing the most beautiful hotel in the world by offering the best services at an advantageous price can be useless if nobody ever knows. It is important, therefore, that those who manage this hotel put into practice all the best Local Marketing strategies to ensure that the structure acquires a privileged visibility on the web, that is where customers make reservations for their holidays today.

Do SEO locally

First of all, Local NYC SEO comes to his aid : this is the specific area of search engine optimization which includes all those practices aimed at giving visibility to an activity that operates in a limited geographical area. In this regard, it is advisable first of all to make sure that the contents of your website (which must be optimized for mobile devices) include the right keywords in order to make it clear to the engines the desire to climb positions among the local search results for specific queries (eg "hotel rome historical center").

Check the Google My Business listing

Furthermore, it is essential that the hotel's Google MyBusiness card is complete and with all the correct information, from the precise location on the map to its telephone numbers, passing through photos and videos of the activity and user reviews, which should be used always and courteously answer).

Appear on tourism portals

Equally important is that the hotel, as well as on search engines, is also present on those thematic portals dedicated to tourism that deal with comparing prices between the different accommodation facilities and collect and organize customer reviews.

Paid campaigns with Google Ads

Given the intense competition in the tourism sector, anyone who has a hotel and wants to guarantee privileged visibility on search engines (and not only) would do well, then, to integrate the strategy implemented at an organic level with the sponsored content. Google Ads , for example, offers the possibility to precisely geolocate advertising campaigns.

Sponsored campaigns on Facebook and Instagram

Social networks should not be underestimated. It is relatively easy for a hotel to collect the data of its customers and, consequently, to build personalized audiences and the like in order to set up their Social Media Marketing campaigns more effectively. Again, geolocating the countryside is crucial.

Take care of the contents and storytelling

As for the content on its website and on its social pages, it is advisable for those who manage a hotel to set their Content Marketing strategy on a storytelling that enhances the human and daily side of the project and the experiential factor for the customer, making it also relies on the local dimension linked to the traditions and idioms of the place where the hotel is located.